Work

CV

Curriculum

A BIT ABOUT ME

I'm an Aussie-born creative leader and ​educator specialising in branding, ​digital, packaging and art direction. ​With a decade of experience in ​creative agencies, in-house roles and ​leadership positions, I’m passionate ​about crafting beautiful, strategic, and ​contemporary creative direction and ​design for purpose-driven brands.

CAREER SUMMARY

CANVA

group design lead

May 2022 – Present

Currently the Group Design Lead for ​Social, Content and Community, creating ​and directing educational and social ​content that empowers the world to ​design in Canva.

Grew the design team from 4 to 14 over two years and ​helped establish and foster team harmony by creating ​social programs, enabling collaboration and knowledge ​sharing, and crafting our team vision and mission.

Navigated the team through multiple restructures, ​uncertainty and change while consistently maintaining ​high People Pulse scores and team morale.

Established production processes and design approval ​matrixes to ensure that we effectively and efficiently ​deliver creative briefs at speed.

Developed the creative direction and vision for the Design ​School brand, leading to the production of over 150 pieces ​of filmed educational content.

Led the creative direction of multiple high performing ​cross-channel campaigns for our Pro and Education ​markets. We also developed creative for the highest ​performing campaign of all time at Canva, Pro for Holidays, ​which saw over $40M ARR generated in one month.

Employment Hero

CREATIVE DIRECTOR

OCT 2020 – JUNE 2022

Making work easy with Employment ​Hero. As the Creative Director I built and ​oversaw the internal creative department ​and delivered strategic, engaging ​communications to small and medium-​sized businesses on the up.

Led the entire strategic and visual brand refresh, aligning ​senior leadership and the marketing team towards a single ​brand idea and visual language.

Evolved the brand by sourcing and project managing ​external agencies and freelancers for bespoke campaigns.

Created and implemented the vision to evolve the ​company's internal design capability, including increasing ​headcount, running workshops and sessions on how to roll-​out the brand through Canva, and creating a cloud based ​brand guideline document.

Led the internationalisation of content by creating bespoke ​creative campaigns across New Zealand, the UK, Singapore ​and Malaysia.

Co-Partnership

senior DESIGNER

Oct 2019 – Oct 2020

Getting my print and packaging legs. ​Learning how to design for taste, how ​to craft a story and seeing the how ​strategy can anchor design decisions.

Led the development of strategic and conceptual designs ​for alcoholic beverages, from wine to spirits and RTDs.

Translated print and packaging branding to the digital ​and social media space by designing social campaigns ​and motion treatments.

Art directed photoshoots for final projects, anchoring all ​direction to its original creative purpose and strategy.

Helped mentor and guide junior members of the team.

the nrma

senior digital designer

Sep 2018 – Oct 2019

Sinking my teeth into all things digital, ​immersing myself in display ads, optimising ​landing pages, building eDMs, nurture ​sequences, and animating explainer videos.

Assisted in the creation of a new bespoke eDM template ​through Litmus, helping to optimise the UI and UX of ​newsletters and nurtures.

Created, optimised and rolled out animated content for ​paid social, including Snapchat and Instagram stories.

Developed created and tested new components for the my ​nrma app and website, including wireframing, user testing and ​minor front-end development.

Helped mentor and guide junior members of the team.

University of ​Technology Sydney

Casual Academic

Jul 2016 – Oct 2018

Teaching design students everything ​from typesetting, grids, ideation and ​everything in-between.

Assisted in crafting activities and briefs to engage 1st ​and 3rd year design students around subjects like ​typography, editorial design and conceptual thinking.

Art directed and mentored students to guide them ​towards their final submissions.

Gave practical and technical demonstrations both ​in-person and through online workshops.

someone

Graphic Designer

SEPT 2017 – SEP 2018

Learning what the hell a brand is, and ​how to execute a good one. I got to work ​end-to-end on identity projects for ​Cancer Council, Targus, Brabham ​Automotive and more.

Created design concepts that laddered back to brand ​strategy and research, anchored in creative processes

Artworked and rolled out design collateral, ranging from ​packaging to brochure design and web development.

Communicated with clients to ensure their needs were ​met, balancing the creative vision of the design team.

education

BACHELOR OF DESIGN IN VISUAL ​COMMUNICATIONS (HONS.)

University of Technology Sydney

2011 – 2015

ACHIEVEMENTS

AWARD SCHOOL

Top 10

2021

NSW Cohort

AGDA Awards

Merit

Finalist

Finalist

2021

Brand Identity

Illustration for Design

Writing for Design

AGDA Awards

Judges Choice

2015

Student AGDA Award

skills

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I acknowledge Aboriginal & Torres Strait Islander peoples as the ​traditional custodians of country throughout Australia. I reside ​on the lands of the Gadigal people of the Eora Nation and I pay ​my respects to their elders past, present, and emerging.