Work

CV

There’s a lack of understanding around ​the work that Cancer Council does. My ​challenge was to drive brand awareness, ​change perceptions, and build tools to ​help share what Cancer Council do with ​those who need them most.

Role

DESIGN LEAD

Art Direction

TEAM

AGENCY

DESIGNERS

SOMEONE

ROMELLE MENEZES

Julien Bertouille

THE IDEA

Building on the national recognition of the daffodil, the brand ​has been given a refreshed look that aims to make the ​daffodil the focal point of the brand, leveraging this to ​become a device that helps them share their stories, work ​and valuable expertise.

crafting brand guidelines

We created a digital brand guideline platform for Cancer ​Council. This provided downloadable assets, the latest up-to-​date content an removing all previous complexities around ​the circulation of the brand.

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I acknowledge Aboriginal & Torres Strait Islander peoples as the ​traditional custodians of country throughout Australia. I reside ​on the lands of the Gadigal people of the Eora Nation and I pay ​my respects to their elders past, present, and emerging.