In 2024 we looked into our crystal ball to see what would take off in the world of design, and crafted a dynamic campaign brand to inspire creativity within our community.
Role
CREATIVE DIRECTION
STRATEGY
design leadership
TEAM
DESIGNERS
COPY
MOTION
DIGITAL
DANI HO, OLIVER ROBSON
JOHN DEXTER
SAMUEL YAO
LINH VO
the idea
We landed on the design territory of ‘Shifting Perspectives’.
Our trends are multidimensional, immersive and help give our community a new perspective on design.
This is reflected in a more three-dimensional version of the Canva brand system, breaking it out of 2D space to give a sense of dynamism and energy.
We also gave each trend it’s on unique design world and identity to celebrate the diversity of our template and element libraries.
expanding the campaign
We rolled this campaign out to a landing page, social assets spanning Instagram, LinkedIn, Facebook, X and Pinterest, as well as creating PR and lifecycle assets to get as large as reach as possible.
I acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. I reside on the lands of the Gadigal people of the Eora Nation and I pay my respects to their elders past, present, and emerging.