Aussies are known for their great craft beer, but there are barely any options for a great brew without the alcohol content. That’s where Poolside Brewery Co. come in, Sydney’s very first non- alcoholic brewery located in the heart of the inner-west.
Role
BRAND IDENTITY
Art Direction
copywriting
THE IDEA
The visual language takes cues from the lines in swimming lanes and pool separators, weaving bold, vivid and dynamic patterns throughout the packaging and advertising materials to create on-shelf stand out.
A fun and cheeky tone of voice embodies the brand, anchored in a narrative that empowers consumers to make the switch to non-alcoholic beers and keep their head above water – staying sober so they can enjoy today and tomorrow.
I acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. I reside on the lands of the Gadigal people of the Eora Nation and I pay my respects to their elders past, present, and emerging.