With strong category growth in the RTD space, SVEDKA decided to expand their portfolio. They identified an opportunity to deliver a unique point of difference in the category, the promise of a natural product without compromising on their positioning as the brand that brings the party.
Role
DESIGN LEAD
Art Direction
copywriting
TEAM
AGENCY
DESIGNERS
CO–PARTNERSHIP
sebastian sciacca
THE IDEA
Alcohol RTDs are a fast-moving category, so communicating the product offering with impact and immediacy was crucial. I leaned on SVEDKA’s Scandinavian roots to ensure an accessible, minimal and modern aesthetic. By boldly scaling the fruit shapes, the designs have a striking clarity that disrupts the category norms. The vibrant clash of colours against the raw metallic substrate goes big on taste appeal and refreshment cues. Layering in a dynamic dot pattern celebrates the sparkling taste of the product and brings the party energy too.
I acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. I reside on the lands of the Gadigal people of the Eora Nation and I pay my respects to their elders past, present, and emerging.