COVID-19, the Great Resignation.
2021 completely changed the way we thought about work. Employment Hero sought to uncover employee attitudes towards their own wellbeing, and needed a human and empathetic campaign to help position themselves as an authority in workplace wellness.
Role
CREATIVE DIRECTION
STRATEGY
Art Direction
design leadership
TEAM
COPY
ILLUSTRATION
DESIGNERs
isabelle comber
Marine buffard
Yllianna Maneze
the idea
Wellness is a rich and complex topic, and should be depicted in a human and empathetic way. We’ve used the medium of hand-drawn illustration to depict the world of wellness but commissioning artist Marine Buffard to showcase ethereal, dreamy scenes to humanise our data.
the campaign
We needed to design a custom landing page, paid & organic ads, and an editorial style report to house the findings around workplace wellness. The campaign needed to flex across multiple formats while still remaining consistent and distinct,
the process
We worked closely with Marine Buffard to craft the hero illustrations that sat at the centre of the campaign. Below are some references to briefing material, feedback sessions and initial ideas that were presented throughout the course of the design process.
I acknowledge Aboriginal & Torres Strait Islander peoples as the traditional custodians of country throughout Australia. I reside on the lands of the Gadigal people of the Eora Nation and I pay my respects to their elders past, present, and emerging.